Are you an allied health practice owner who feels like you’re drowning in administrative tasks? 

If you wish you had more time to focus on what you love, you’re not alone. Many allied health practices struggle to balance patient care with the demands of running a business.  But what if you could attract, nurture, and retain patients without adding more to your already overflowing plate?

That’s where the magic of marketing automation comes in.  It’s like having a tireless virtual assistant working 24/7 to bring you new patients and keep your existing ones engaged.

What is Marketing Automation?

Simply put, marketing automation uses software to automate repetitive tasks like:

• Lead nurturing and conversion
• Sending email campaigns
• Posting on social media
• Tracking patient interactions
• Managing appointments

This frees you up to focus on what matters most: providing exceptional patient care.

Fill Your Appointment Book with Targeted Ads

Before you can nurture leads, you need to attract them. Marketing automation makes it easy to reach the right people with targeted ads on platforms like Facebook, Instagram and Google.

Pinpoint Your Ideal Patient: Target your ads based on location, demographics, interests, and even online behavior. Imagine a physiotherapist specialising in sports injuries reaching local athletes searching for recovery solutions.
Maximise Your Ad Budget: AI and automation tools help you get the most out of your advertising spend by optimising your campaigns for maximum impact.

Create Irresistible Lead Magnets That Capture Patient Information

Lead magnets are valuable resources you offer in exchange for a potential patient’s contact information.  Here are just a few examples:

Ebooks: “10 Tips for Faster Sports Injury Recovery”
Webinars: “Ask a Dietitian: Meal Planning for Busy Professionals”
Checklists: “Ergonomic Desk Setup for Pain-Free Workdays”

Marketing automation tools seamlessly deliver these resources while collecting essential data for future follow-up.

Turn Website Visitors into Paying Patients with SEO

Improve your website’s visibility in search results with built-in SEO tools.

Attract More Organic Traffic: Rank higher in local searches so potential patients can easily find you.
Seamless Online Booking: Combine SEO with a user-friendly booking system on your website to turn clicks into appointments.

Nurture Relationships and Fill Your Calendar with Automated Emails

Attracting leads is just the beginning.  Now it’s time to build relationships and guide those potential patients toward booking their first appointment.  Here’s how automation can help:

Personalised Email Sequences: Imagine sending welcome emails, appointment reminders, and follow-up messages without lifting a finger. Automation allows you to create personalised email sequences that cater to each patient’s needs and interests.
Educational Drip Campaigns: Establish yourself as an expert and build trust by delivering valuable content over time. Think email series like “5 Ways to Prepare for Your First Physiotherapy Session” or “Healthy Eating Tips for Busy Professionals.”
Behavior-Triggered Follow-ups: Is a potential patient repeatedly visiting your pricing page? Automation can send a targeted email addressing their conce

Turn One-Time Clients into Loyal Patients

Marketing automation helps you build lasting relationships with your patients.

Reduce No-Shows with Automated Reminders: Send timely appointment reminders via email, SMS, or WhatsApp to minimise missed appointments.
Gather Feedback and Improve: Automatically send post-appointment surveys to gather valuable feedback and improve your services.
Re-engage Inactive Patients: Win back patients who haven’t visited in a while with targeted reactivation campaigns. Offer discounts or share seasonal promotions to encourage them to book again.
Reward Loyalty: Implement automated loyalty programs to reward repeat patients and encourage referrals.

Why Marketing Automation is a Must-Have for Allied Health Practices

Save Time and Reduce Stress: Automate repetitive tasks and free up your time to focus on patient care.
Grow Your Practice: Attract more leads, convert them into patients, and boost retention.
Improve Efficiency: Streamline your marketing efforts and get more done in less time.
Increase Revenue: Fill your appointment book and maximise your earning potential.

Ready to Take the Leap?

Marketing automation is at the core of everything we do here at Sizzle Digital.  

If you’re interested in embracing the power of digital marketing please get in touch to schedule a Quick Call.